Nice to meet you!

I’m Di Lu, a UX Designer based in New York City

I started my journey as a fashion designer because of my strong skills in identifying customer needs and a great eye for design and visual language.

During my time as a designer, I have demonstrated a proven track of success in creating user-centered, trend-driven designs with data-inspired techniques that are aligned with the brand’s aesthetics.

Why the transition to User Experience Design?

Measurable impact and timely feedback in the technology industry help me adjust design solutions faster and gain a closer connection to the pulse of users where I can adapt and evolve with the client base.

My desire to help people with their needs has not changed. I intend to leverage my prior experience as a design professional to make meaningful and intuitive user experiences.

My Value

“When someone asks you for a coffee, bring the best one you can, but always add a piece of chocolate.”

I am a designer who is willing to go the extra mile to understand the underlying but unspoken needs of the user.

What I do when I'm not hard at work pushing pixels...

If you can't find me at my computer, I'm either sketching, cooking, or watching FRIENDS!

I also enjoy road trips with friends and family, some of my favorite spots are Yosemite National Park, Sequoia National Park, Joshua Tree, Hanauma Bay in Hawaii.....etc

Create, Illustrate and Show My World

I like to bring my sketchbook while I am traveling and sketch whatever comes to my mind where I can play freely with shapes and colors.

Check out my illustration collection below :)